Every company needs good employees to operate and become successful. As Anne M. Mulcahy, former CEO of Xerox Corporation has said, “Employees are a company’s greatest asset. They’re your competitive advantage. You want to attract and retain the best.” No company can succeed in today’s competitive environment if it simply hires “warm bodies.” The challenge is how to find the right employees?
Why Having Good Employees is Important
Finding and hiring good employees is important because they are more productive and they boost the productivity of others. They contribute to good customer relationships and increased customer satisfaction. They are more inclined to stay and they help retain others. They bring critical energy to an organization. They are more engaged and they enhance company culture.
The Advantages That a Small Business Has Versus a Large Business
Small business owners may feel that they are totally “outgunned” when it comes to finding good employees for their business. It is true that a large business may be able to offer larger salaries, benefits, and some other perks, but a small business offers these advantages:
- It will usually be less bureaucratic and offer closer leader/employee relationships.
- Employee roles may offer wider and more diverse ways to contribute.
- There will likely be more individual flexibility for employees.
- There will likely be more of a “family” feeling.
Tips: How to Find the Best Employees for Your Small Business
Use these tips to find the best employees:
- Write a clear and compelling job description.
- Use good job boards to list on. Two of the best are Indeed and LinkedIn. Facebook can also be used effectively.
- Ask current top employees for referrals.
- Personalize all recruitment efforts.
- Be imaginative in recruitment advertising and outreach.
- Develop relationships with vendors and community leaders that lead to referrals.
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